We were commissioned to develop promo campaign supporting russian olympic team in Vancouver.
Visitors were able to create inspirational cards and send them to friends. Optionally they could participate in daily card contest. Athletes in Vancouver chose the best 2-3 cards each day to be featured in the gallery.
After Winter Olympics 2010 some of the best authors were awarded with prizes.
Sponsored brand objects featured in the card were: Volkswagen, Visa, Rostelekom, Aeroflot, Sberbank, Rosneft.